Peter MertensDon’t skip analyzing competitive lossesI truly hate losing. I always have. As the youngest of four siblings who all are pretty driven individuals, it naturally fostered a pretty…3 min read·Apr 20, 2022----
Peter MertensCompetitive intelligence is a slow burnEffective competitive intelligence programs must prioritize a deliberate approach to collecting, synthesizing & maintaining competitive…2 min read·Apr 10, 2022----
Peter MertensCrossing the line in competitive intelligenceI’ve written about the topic of ethics in competitive intelligence before. While I didn’t expect it to get much traction, I’ve had more…3 min read·Dec 6, 2021----
Peter MertensDisagree and commitI spend most of my time here writing about competitive intelligence. Obviously that’s because it is a core component of my role at Sprout…2 min read·Nov 20, 2021----
Peter MertensWhy sales hates your battlecards & how to fix themWhen I joined Sprout five years ago to build the competitive intelligence program, sales seemed to collectively scream at me, “WE NEED…5 min read·Nov 11, 2021----
Peter MertensHow to do win-loss analysis with a small teamWin-loss analysis is tough for small teams. Focus your efforts on the highest ROI and scalable strategy: quantitative analysis.4 min read·Dec 5, 2020----
Peter MertensProduct use cases make the competitor, not featuresJust because a product shares some of your features doesn’t mean that they’re your competitor. You may actually complement them.5 min read·Nov 22, 2020----
Peter MertensThe ethics of competitive intelligenceDon’t cut corners to collect competitive intelligence. Have a strong sense of ethics and hold your team accountable to it.5 min read·Sep 13, 2020----
Peter MertensCompetitive intelligence is not a list of product features“Do we have access to [competitor XYZ]’s products? I have something I want to test.”3 min read·Aug 9, 2020----
Peter MertensWhere competitive intelligence sits in an organizationIn my three years at Sprout, here’s where competitive intelligence (CI) has lived in the organization:5 min read·Mar 4, 2020----